Project Description

About Luque

“The idea of Luque Carteras y Accesorios was born when I was five years old and now that I am thirty-one, the dream of having my own brand of handbags finally came true.

When I was little, I sat at an old sewing machine that belonged to my mom. I used to sew pencil cases, small purses and bags with the material rests from the production of my parents’ company. Then I would sell them to my friends and even though my creations were ugly, I was very proud of my “business” ;).

I always loved handbags. If I didn’t have one with me, I would use a basket or a plastic bag as it was important to me to have a bag for my toys. In my adolescence and university time, my love for handbags continued, but I gave up on the idea of having my own company. However, a couple of years ago, this goal return to my life and I began to make it real. Slowly, the ideas became reality and between May and October 2016 Luque Carteras y Accesorios came to life.

The idea is to reach the main cities in Colombia as an outstanding brand due to its quality and design. It is a brand that evokes elegance, novelty and incorporates the style of the Latin American woman.

My designs are characterized by the use of hardware, synthetic materials and sailcloth; products 100% made by the local industry. Supporting the Colombian industry is highly important to us.”


Your designer’s name is:

Joana Ruiz

Joana was born in Bogotá – the capital of Colombia. She finished her degree in Social Communication and Journalism. Not pleased enough with this achievement, Joana had a bigger dream: designing.

She was born in the world of clothing industry as her parents had a company for producing impermeable objects. So, from very early on she liked the world of creating, especially hand bags. She says: “As I am a handbag lover and I have the entrepreneurial example of my parents, I decided to design for me and others”.

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