Who doesn’t love a good sale price? When our favourite brands give us prices that allow us to purchase the item we wanted, it allows us to purchase other things we had on our wishlist, fantastic! However, if you are someone looking to buy more consciously, you might be feeling a little confused or even guilty about buying on this date. We got you, this article is for you.

What to avoid

For many retailers, the Black Friday and Cyber Monday weekend is one of the most crucial sales periods of the year. Many utilize all tricks in a retailers’ toolkit, to encourage consumers to kick-off their holiday purchases.

This push made by retailers has led to a growing number of critical voices that see the Black Friday weekend as the pinnacle of hyper consumerism and over production; because they use it as an excuse to convince us of buying excessively or getting things we didn’t actually want.

However your holiday shopping doesn’t have to be excessive and you know better than anyone what you really want.

So, shopping mindfully, without excesses, can be achieved by recognizing advertisement tricks that lure you into something you did not plan. Avoid spending your money because of an ad with big numbers and Cyber Monday as the only argument, instead, recognize that you are buying because you wanted to.

Choose your chance

Taking part in Black Friday and Cyber Monday looks different for everyone who is trying to be more sustainable or conscious. 

For some people this is a chance to try new ethical and fair trade brands at a lower price point, others may choose to purchase nothing, and some may choose to donate or give back instead of making purchases.

We know many people want to show their appreciation to their loved ones with gifts in this season, and not everyone can purchase at full price from ethical brands, so this is the time to try them.

Therefore, as long as you stay conscious, you can make of Black Friday and Cyber Monday the opportunity you want it to be.

How to be sure

If you choose to purchase from businesses on Black Friday or Cyber Monday, we encourage you to check Fairtrade and ethical brands. But how can you be sure if the business is ethical? 

It is important that you see beyond the purchase you made. The idea is to be able to see the past and the future at the same time. With this, we mean to be able to track where an item comes from and where it will end up. If you can track this, you are good to go. Buy from this brand.

Also, when choosing socially responsible brands you are buying from real people. Because, when you are able to pay directly to the person who made the item, or the small business who brought it to your hands; you can be sure you are supporting the growth of a small business and you are empowering everyone within that small supply chain. 

If you are still unsure about how to see if a brand is ethical or not, on your next purchase ask the following questions to make a better decision: 

  • Who made this item?
  • What material is it made of?
  • Does it fit my lifestyle?
  • Will I be able to use it with at least 3 other things in my closet?
  • Will it be easy to care for?

If after all of this you choose us to try Lulo and Co as your new ethical and Fair trade brand. We are happy to present you some practical, beautifully designed and Fair items, that we are able to offer you with a 20% on this Cyber Monday:


Make Up Bag Cat         Black Clutch Purse       Poe Lined Notebook     Tiny Wallet Panda